Performance Based Pay Per Click (PPC) Agency To Elevate Sales

By leveraging platforms like Google Ads and Facebook Ads, Advertout helps clients reach their target buyers on paid channels that yield the highest returns. Performance Marketing is a result driven approach to digital marketing in which brands only pay for services after they have achieved results as per their business objectives. By utilizing platforms like Google Ads and Facebook ads, Advertout helps clients connect with their target buyers on the paid channels that deliver the highest returns PPC is a type of performance marketing model where advertisers pay a fee each time one of their ads is clicked.

It’s a way of buying visits to your website rather than attempting to earn those visits organically through SEO. It allows advertisers to target specific audiences based on demographics, interests, and search behaviors. You only pay when someone clicks on your ad, making it a cost-effective way to drive qualified traffic to your website and potentially convert visitors into customers.

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What is Performance Marketing & Pay Per Click (PPC)

A PPC agency strategically managed PPC campaigns across top platforms like Google Ads(formerly known as Google AdWords) and Meta Ads. By setting budgets, creating optimized ads, selecting impactful keywords, and tracking data-driven performance, the agency drives growth and expands brand reach. This trusted approach ensures high revenue and ROI, enabling brands to grow, generate leads, and achieve visibility across worldwide audiences.

Best Platforms for Paid Ads

Search ads are the bread and butter of PPC. Search ads appear on search engine results pages (SERPs) when users search for specific keywords. Imagine you’re Googling “best pizza near me” – those top listings marked with “Ad” are search ads. These ads are optimized for capturing potential customers actively looking for what you offer.

When to Use: Ideal for businesses looking to reach customers at the exact moment they’re searching for related products or services.

Example: An ad for a local pizzeria appearing at the top when someone searches for “best pizza in town.”

Display ads act like digital billboards of the internet. These are visual ads that appear on websites within the Google Display Network or other networks. They come in various formats – banners, images, or even videos.

When to Use: These can be strategic for brand awareness, reaching users while they browse websites, watch videos, or use mobile apps.

Example: A banner ad for a new fashion collection popping up on your favorite blog.

Shopping ads are the eye candy of e-commerce. These appear on search engines and display images, prices, and product details directly in the ad. They’re managed through platforms like Google Shopping and Bing Shopping.

When to Use: Ideal for retailers wanting to expand their products directly to shoppers who are ready to buy.

Example: An ad showing various models of laptops with prices when someone searches for “buy a laptop.”

These ads are all about mingling with the cool crowd on social platforms like Facebook, Instagram, and LinkedIn. They come in various formats, including Meta Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, image ads, video ads, carousel ads, and sponsored post

When to Use: Perfect for targeting specific demographics through data-driven insights, using platforms like Meta’s Business Manager and LinkedIn Marketing Solutions. Engage users where they spend a lot of their online time, whether you’re running Facebook Campaigns or LinkedIn Lead Generation ads.

Example: A carousel ad on Instagram showcasing multiple views of a trendy sneaker. You can use Meta Ads to target specific audience segments and maximize engagement on Facebook, Instagram, and LinkedIn.

Video ads are typically displayed on platforms like YouTube and other video networks. These ads can be pre-roll (shown before the video content), mid-roll, or post-roll, and they often come with a skip option.

When to Use: Video Ads are Excellent for storytelling and building trust, product demos, and engaging audiences with dynamic content.

Example: A pre-roll ad on YouTube for a new smartphone, highlighting its key features in a short video.

Remarketing ads are like a friendly nudge, reminding users about the products or services they’ve already shown interest in. These ads follow users around the web, keeping your brand top of mind.

When to Use: Ideal for lead generation, re-engaging past visitors and encouraging them to complete a purchase or revisit your site.

Example: An ad for a pair of shoes you looked at but didn’t buy, popping up as you browse other sites.

What do our Performance Marketing Services include?

Meta Ads

Our team of experts is well-versed with Meta’s platforms and manages campaigns to drive growth by targeting users based on data insights. With Platforms like Business Manager and Ads manager, we create the ads and monitor them closely to improve performance. We know the ins and out of Meta platforms, or any other platforms such as YouTube, Pinterest or even Twitter. Our team crafts campaigns specific to the platform, keeping in mind the tone, design and target audience of each platform.

SEO 

Our SEO teams are maestros of finding high-intent keywords that drive quality traffic, building backlinks, and coming up with technical recommendations to increase the overall speed of your page. Our SEO team ensures your Google ads complement the organic search efforts.

Comprehensive Campaign Management

At Advertout Ventures, we don’t believe in a one-size-fits-all approach. Our team works closely with you to understand your goals and create a strategic PPC plan that drives results, backed by data-rich reports for full transparency.

Why Performance Marketing & Pay Per Click (PPC)?

If you’re still wondering if your brand needs Performance Marketing & PPC campaigns?
(it does), then we have curated a list of reasons why you should make them
a part of your marketing plan. 

Conversions

Targeted PPC campaigns drive high-intent traffic to your site by reaching users actively searching for products or services like yours, leading to increased conversions and sales.

Brand Awareness

Paid Ads help boost your brand’s visibility by ranking your website at the top of search results and placing your content on the right social feeds, making it easier for potential customers to recognize and explore your products or services.

Engagement

Well-crafted Paid ads with compelling copy and visuals capture users’ attention, encouraging them to interact with your content and explore your offerings further.


Additionally, Performance Marketing Campaigns also have specific targeting options, allowing you to target your audience based on location, interests, and demography, and are easy to create. 

How Can We Help?

At Advertout Ventures, we specialize in creating and managing PPC campaigns that drive revenue and ensure growth. Our expertise in strategic campaign management is tailored to achieve your business goals and expand your reach globally.

360 Digital

No need to be looking for talent specialized in specific marketing niches, at Advertout Ventures, you get a single team of different experts, including creative, branding, content, development and distribution.

Diverse Team

Our team is young, dynamic and multicultural which helps us understand different viewpoints to best represent your brand globally.

ROI

We pride ourselves on being ROI-driven and are focused on getting the best possible results for your money. This approach helps us ensure that your money is spent with the utmost care and a focus on making more back.

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