Captivating Early Stage customers for Wellcube via Brochure Designing
60% Increase in Brand Recall
CLIENT BRIEF
Wellcube is a Dubai-based real estate developer specialising in wellness-driven, premium residential properties. Their properties blend the concepts of wellness-based living with technological amenities within living spaces. The benefits of their property combine preventive & rehabilitative care, catering to a premium HNI segment in Dubai, UAE.
One of their flagship projects, Tranquil Towers, is located at the junction of four major business districts of Dubai. For Tranquil Residence, the branding materials needed to encourage readers to spend more time engaging with the content, establishing a strong brand identity.
DELIVERABLES
Our creative team, consisting of Graphic designers and Copywriters, led by our Creative Director, developed a comprehensive suite of design materials to showcase Wellcube’s innovative wellness-driven residential project. The focus centered on creating essential property literature, including a brochure, pamphlets, and visiting cards for the management.
Our objective was to produce compelling materials that would resonate with both real estate brokers and potential buyers for this innovative wellness residential building. We planned to design a brochure that guided readers through both text and imagery, blending aesthetic appeal with a premium feel to resonate with our target audience.
Channels
STRATEGY
Our strategy was built on a foundation of consistently weaving wellness elements into every piece of the brand’s design materials. From the expansive brochure to the compact business card, each design element was crafted to convey the brand’s core message and create a unified, immersive experience. Our goal extended beyond visual appeal; we sought to create materials that would resonate deeply with the audience, encouraging them to spend time engaging with the content and a desire to retain these pieces as tangible reminders of the brand.
A pivotal component of the brochure involved innovative design techniques such as cutouts, slits, and folds. These elements served a dual purpose of making the brochure physically interactive and also helping to tell a compelling story of vividly contrasting lifestyles with and without wellness.
By captivating readers with a hands-on exploration of the content, we effectively communicated the brand’s unique value proposition.
Maintaining a consistent design language across all print materials ensured that each element contributed to a unified brand perception. The design approach was deliberately minimalistic, with a simple and elegant background that allowed the key wellness elements to stand out without distraction. By prioritising simplicity and elegance, we elevated the brand’s image and created a lasting impression of luxury and sophistication.
PERFORMANCE
The brochure managed to increase a 30% increase in investment inquiries compared to previous announcements on the property.
The consistent design language we implemented played a crucial role in reinforcing the brand’s identity. This consistency led to a 60% improvement in brand recall among real estate brokers, enhancing the brand’s presence and recognition in the competitive market. The incorporation of interactive elements in the brochure captured and retained attention more effectively, contributing to increased requests for additional brochure copies.