Scaling Website Traffic for Your Derm Store via Search Engine Optimisation (SEO)
622% Growth in Organic Search Users within 1 Year
CLIENT BRIEF
Your Derm Store is a trusted retailer specialising in dermatologist approved cosmeceuticals and nutraceuticals products.When we began our partnership, the brand was just an idea, that we helped launch to reality through our Website Development services.
As a new player in the market, YourDermStore needed to build credibility and trust among consumers. Through comprehensive SEO strategies including, on-page, off-page and technical SEO recommendations, we helped them develop unique content based on keyword research, boost organic traffic and improve search engine rankings in record time.
DELIVERABLES
We brought in our SEO (Search Engine Optimization) team wherein our SEO specialists ideated content strategies to improve Your Derm Store’s search engine rankings, focusing on relevant keywords in the skincare and dermatology niches.
We conducted SEO Audits to identify crucial techinical fixes that the site may need rectification prior to launch, in order to accommodate incoming traffic from Mobile & Desktop users.
Our team of content writers worked on keyword research based on search volume of branded and non-branded keywords relevant to the page.
Channels
STRATEGY
When we began working with YourDermStore, an e-commerce platform selling multiple dermatologically trusted products, the website lacked unique content for each product page. This gap not only affected their visibility on search engines but also impacted user engagement and conversion rates.
Our strategy was two-fold
Google Ads Campaigns: To further boost web traffic and increase sales, we set up Google Ads Performance campaigns. These included targeted Search and Shopping campaigns, designed to attract more visitors and convert them into paying customers. This way, we were able to leverage on the optimized site and increase conversions.
Content Creation: We focused on creating unique, SEO-optimised on-page content for the general and product pages. This included Blogs from a wide range of Informative Skin Care topics, and benefits / features of the products being included on product pages. As a result, the number of keywords ranking for the site increased significantly, along with session time and user engagement, thereby driving organic traffic.
User Experience Enhancement: We worked on improving the overall user experience of the website. We addressed technical Issues related to duplicate content, media sizes & formats. We customized the utility of plug-ins that were affecting the site speed as traffic scaled up. We also worked on optimizing the site structure, navigation, and load times, ensuring a seamless experience for visitors from Desktop and Mobile versions.
PERFORMANCE
Within just three months of working with YourDermStore, our efforts yielded impressive results;
- The number Organic search users increased from 3800 to 27800 over a span of 12 months
- The Load Speed of the site increased by 15% for the Mobile Version and by 50% for the Desktop Version
- We observed a reduction in bounce rate, thereby increasing the average session duration of each customer – Leading to cross-promotion of featured products.